SAVANNA BOSS BONUS DIGITAL CAMPAIGN

 

Group Head Art Director: Nivedhna Manidutt

Senior Group Head Writer: Palesa Motiki

Creative Director: Marcelle Du Plessis, Ntobeko Ximba
Chief Creative Officer: Fran Luckin

Director: Mzonke Maloney

 

Everyone grinds away at their jobs daily and we daydream of more cash over the festive season. Some have never had a bonus and for others...  well companies tighten their purse strings during this time. But employees still try their best to secure that 13th check or elusive bonus. Savanna had our backs and decided to give away R1m worth in cash prizes for the summer because everyone deserves a taste of the boss life over Dezemba.

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They went on a mission to add some much needed lags to the festive season by joining forces with comedian extraordinaire Mpho Popps and his pet friend, uBova, having some nice times. 

Savanna's wish was for everyone was to have a safe, laughter-filled festive season, drinking nicely while living it up like a true boss with Savanna being the key to your boss lifestyle this festive.

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The films consisted of 3 teasers and 7 pieces of content. One of the 7 touched on Black Friday and another sent a drink safely over the festive season message. All landing the message of ​Live the Boss life with Savanna.

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